We all know what those annoying radio adverts but love them or hate them you remember them and that is the point. if you are using radio advertising as part of your marketing campaign then lets look at what make a good advert.
It has to be the jingle. A good catchy jingle will make or brake a radio ad so ensure you chose a fitting tune that is catchy.
The voice over, use a fitting voice over that grabs attention and helps convey the message.
Make sure there is a good point to the advert what is the message you are trying convey.
Do not make it too long, make it short and specific.
Name the place and ways to get in contact.
Have these five things in your radio advert and you will url give your dental marketing the kick that it needs.
When thinking about offering dental implants fas treatment for patients. We need to think about how the patient thinks and how they will find you and how they will understand that dental implants can be used to treat their specific problem. Dental implants are a fabulous and the advancement of technology make missing teeth and poor functioning mouths a thing of the past.
A dental implant or multiple implants can be used to most importantly restore function to the mouth. For someone who can not speak, eat and use their jaw properly due to missing teeth or bone this is probably the most greatest achievement. Then there is the cosmetic or aesthetics where the patient has the most beautiful smile hand crafted by some of the most skilled technicians.
Now we know the two most important reasons a person may require implant surgery we can affectively market to them. So you can create and provide different marketing solutions for the different type of implant treatment required. For example for cosmetic reasons you can tailor your marketing materials so the radio advert could go along the lines of a “whiter straighter smile, all possible with dental implants” then you have the functional campaign so you would use titles such as loose dentures causing speaking issues, can only eat soft food because of your teeth. Restore function to your mouth with Dental Implants.
Running both ads alongside each other as part of your marketing creates a lot of exposure.
To get the best results for you dental company you should make use of a dental marketing firm. Use a company that are experts in this field then that way you can really make sure that you will get the best results. They will have the best experience when it comes to providing a marketing campaign that works. They will now what works and use a combination of offline and online marketing techniques. For example they would use a offline materials such as;
Local paper advertising
Banners and signage
Then all the of the above exposure items will be coupled with online marketing to create the best exposure possible.
You will have
On page seo
Off page seo
Social media marketing
There are many marketing companies that are able to provide all the right services t help your practice bring in more high value patients, a dental marketing expert would probably be a better solution. They will understand your industry and have the background knowledge to make your chances more successful. They will know what people use to search online for specific treatments and will have done many different marketing tasks time and time again for many different type of dental service providers.
So remember, make use of online and offline marketing and use a company that has the experience to take you through and should get the required exposure you deserve and increase your dental implant treatments.