Two of the most popular and well known dental treatments are crowns and veneers. Both of these treatments have very similar results when complete and they can be used to improve the function of teeth, improve the aesthetics of teeth or improve the bite of teeth.
Veneers and crowns are both made of ceramic usually but traditionally crowns used to be made of gold. Ceramic is a much better material for crowns and veneers as it is tooth coloured and looks far more natural than metal. Ceramic is also very durable and strong meaning that it will not wear down quickly and is not liable to break or come apart.
A veneer is a restoration that only covers the front surface of teeth, often for a cosmetic reason. They can be used to improve the size of teeth, improve the function of teeth or simply cover up stained or damaged teeth. Veneers require less preparation than crowns as they only cover one surface of the natural tooth. Some veneer systems such as Lumineers are so thin that they do not even require the natural tooth to be filed down in order to accommodate them. Most veneers do require the natural tooth to be slightly shaved down however to create a flush and even finish. Ceramic veneers look fantastic when done correctly and will last for a long time. Patients who have veneers should be careful not to bit on them too hard though as this can cause them to chip or break due the fact they are rather thin.
A crown is a restoration that covers the top of teeth and all other surfaces. To fit a crown the natural tooth is often filed down into a small stump and an impression of the stump is then taken. The impression can be used by the technician to produce a ceramic crown that fits snugly and securely over it. Once the crown is made, the dentist can bond it to the natural tooth which leaves the patient with a strong and natural looking replacement tooth. Crowns last for many years and as ceramic is so strong, they are usually used for biting teeth such as the molars where there is strong biting pressure being applied.
Both crowns and veneers are very similar and the only real difference between them is that crowns cover more surfaces of the natural tooth and require more preparation of the natural tooth. Veneers are slightly less intrusive. Both of these restorative treatments work well for the following cases:
Replacement of lost fillings
Reconstruction of broken teeth
Reconstruction of cracked teeth
Reconstruction of chipped teeth
Reconstruction of uneven or crooked teeth
There are many other uses for crowns and veneers but the above list includes all the main reasons why crowns and veneers may be used. Expect to pay around the same for a crown or a veneer – they are usually very similar in price due to the fact that they are such similar methods of restoring a tooth.
Something new to the dental scene and by far the least invasive but very impressive is the snap on smile or press on veneer. A totally new product in the uk that looks and feels like traditional veneers but they are actually a removable device. No glue, no prep. no dentist.
They are effectively a removable veneer or crown made in all one arch. You can see in the picture below that the results are pretty outstanding. So no matter what you go for in terms of treatment. Veneers, crowns or a snap on smile. it will be worth it.
We all know what those annoying radio adverts but love them or hate them you remember them and that is the point. if you are using radio advertising as part of your marketing campaign then lets look at what make a good advert.
It has to be the jingle. A good catchy jingle will make or brake a radio ad so ensure you chose a fitting tune that is catchy.
The voice over, use a fitting voice over that grabs attention and helps convey the message.
Make sure there is a good point to the advert what is the message you are trying convey.
Do not make it too long, make it short and specific.
Name the place and ways to get in contact.
Have these five things in your radio advert and you will url give your dental marketing the kick that it needs.
When thinking about offering dental implants fas treatment for patients. We need to think about how the patient thinks and how they will find you and how they will understand that dental implants can be used to treat their specific problem. Dental implants are a fabulous and the advancement of technology make missing teeth and poor functioning mouths a thing of the past.
A dental implant or multiple implants can be used to most importantly restore function to the mouth. For someone who can not speak, eat and use their jaw properly due to missing teeth or bone this is probably the most greatest achievement. Then there is the cosmetic or aesthetics where the patient has the most beautiful smile hand crafted by some of the most skilled technicians.
Now we know the two most important reasons a person may require implant surgery we can affectively market to them. So you can create and provide different marketing solutions for the different type of implant treatment required. For example for cosmetic reasons you can tailor your marketing materials so the radio advert could go along the lines of a “whiter straighter smile, all possible with dental implants” then you have the functional campaign so you would use titles such as loose dentures causing speaking issues, can only eat soft food because of your teeth. Restore function to your mouth with Dental Implants.
Running both ads alongside each other as part of your marketing creates a lot of exposure.
To get the best results for you dental company you should make use of a dental marketing firm. Use a company that are experts in this field then that way you can really make sure that you will get the best results. They will have the best experience when it comes to providing a marketing campaign that works. They will now what works and use a combination of offline and online marketing techniques. For example they would use a offline materials such as;
Local paper advertising
Banners and signage
Then all the of the above exposure items will be coupled with online marketing to create the best exposure possible.
You will have
On page seo
Off page seo
Social media marketing
There are many marketing companies that are able to provide all the right services t help your practice bring in more high value patients, a dental marketing expert would probably be a better solution. They will understand your industry and have the background knowledge to make your chances more successful. They will know what people use to search online for specific treatments and will have done many different marketing tasks time and time again for many different type of dental service providers.
So remember, make use of online and offline marketing and use a company that has the experience to take you through and should get the required exposure you deserve and increase your dental implant treatments.
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